The decentralized infrastructure is expanding rapidly across the globe and more brands are taking note and adding Web3 tools into their bags. One of the latest to jump in is Google’s cloud unit.
On Friday last week, Google’s cloud unit indicated that its internal team would start building services for those running blockchain-based applications. This move was unveiled at a time when the interest, activity, and shift to Web3 tools and cryptos have been growing rapidly.
Web3 Infrastructure of the Future
Amit Zavery, the Vice President of the Google Cloud unit, explained that they want to be the first choice for developers in Web3. He added that while the globe is still in the nascent years of Web3, the niche has demonstrated it has a lot of potential, and so many customers are looking forward to services that support cryptos and Web3-related technology.
By creating an internal team solely focused on Web3 is an indication that Google is committed to innovation in the fast-emerging space. In January, Google also created another digital assets team, which is working on non-fungible tokens (NFTs).
With the new team, Google will be able to simplify accessibility to blockchain-related data. It will also simplify the process of, say, creating and operating blockchain-based nodes for transactions.
Notably, there are some who do not believe that the move is genuine. Grady Booch, one of the well-known American software engineers, indicated that Google is only wasting resources. Booch is remembered for co-developing the Unified-Modeling Language that provides universal standard visualization for crafting software systems.
Big Companies and Web3
Google is not the first tech firm to shift focus to the growing decentralized infrastructure. Amazon has already joined in with metaverse involvement and non-fungible tokens (NFTs) interest. The main issue for the large companies is the new ethos for the Web3 space. The world of cryptos was conceptualized on the pillar of peer-to-peer operations, which are far beyond surveillance and data harvesting, which are at the core of Google.
Many people jumping into the decentralized world are driven by the desire to get more freedom. Therefore, the entry of companies like Meta (previously Facebook) and Google is likely to cause concerns. Zavery was quick to clarify that they are not into the space to become part of the cryptos directly but to offer companies with technology to help them employ Web3 in their operations.
Google’s cloud services lag when compared to Microsoft and Amazon, and the new team is expected to provide the much-needed boost. This might be the starting point for Google in the decentralized space.