Meta has announced it is launching a designer fashion store to allow users to buy clothing for their avatars in the metaverse. The company holds the view that clothing and other accessories are likely to become crucial parts of users’ identity expressions, making them want to spend more on digital clothing wearables in Meta’s apps, including Instagram and Facebook.
Meta to Start Selling Metaverse Clothing for Avatars
With the rapid rise of the metaverse, which is the alternative digital take of the globe, more companies are now including products, such as clothing, to optimise their earnings on the need for expression in the virtual world. One of these companies is Meta, which has recently announced the launch of its digital store, “meta Avatar Store” for brands to use in dressing avatars.
The store will feature digital designs created by Balenciaga, Thom Browne, and Prada and will work on all avatars on Messenger, Instagram, and Facebook. The pricing is yet to be revealed.
Meta Makes Its Digital Bet
The bet by Meta is pretty straightforward: the company holds the view that the metaverse will grow rapidly in the coming years with the emerging demand for digital items. That is why the firm employed a metaverse-driven business earlier this year.
When it comes to the relevance of the new items, Mark Zuckerberg indicated that they would be a big driver for the creative economy. “Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy. I’m excited to add more brands and bring this to VR soon too,” he expressed.
When talking about VR, Zuckerberg is probably referring to Horizon Worlds, the company’s flagship program, which is only available to owners of Meta’s Quest. It is likely that users on the platform will also be able to use these digital items in Horizon World.
However, experts have indicated that Meta’s journey to entice users to go metaverse will not be an easy one. Already, Zuckerberg has indicated that the early foray into the metaverse is likely to cost them. In May, he indicated that the changes are likely to make the company lose money in the next 3-5 years.