Animoca Brands to invest US$30 million in hi, form strategic partnership

We’re thrilled to share with you today that Animoca Brands – the company advancing digital property rights for gaming and the metaverse – and hi – the Web3 financial super app and ecosystem – have joined forces to collaborate on a number of exciting initiatives. 

The two companies’ shared vision aims to amplify the utility of fungible tokens and NFTs within the Web3 space and will see Animoca investing US$30 million in hi to drive several adoption-driving activities.

What will the partnership involve? 

With a strong focus on boosting the hi ecosystem, anchored by the hi App – a cutting-edge financial super app for Web3 – and the hi Protocol (hiP) – a scalable, EVM compatible, Sybil-resistant layer-2 sidechain for Ethereum – the two companies will work to provide developers with a unique-human authentication mechanism through hiP’s groundbreaking Proof of Human Identity (PoHI) solution.

As an undisputed leader in the NFT space, Animoca Brands will support hi’s vision ​​to deliver real-world use cases for cryptocurrencies and utility tokens, allowing users to directly spend and be rewarded with certain tokens used in the Animoca Brands ecosystem, including SAND, EDU, APE, REVV, GMEE, and others.

In 2022, hi – which has amassed over 3.5 million users with 1 million KYC-ed users – announced the world’s first debit card featuring NFT avatar customization, powered by Mastercard. With the first cards shipping this current quarter (Q3 2023), eligible cardholders will be able to personalize the face of their debit card with an NFT avatar they verifiably own, and spend their fiat and digital currencies at more than 90 million locations worldwide. Animoca Brands’ portfolio companies could benefit from this unique customisation feature.

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